Marketing Workplan

CONFIDENTIAL
Prepared: Nov 2025  |  FY Jan–Dec 2026
RA
Rantimor
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Budget Summary — FY 2026
Vendor Portal
₪200K
17.5% of total
Meteor
₪239K
20.9% of total
EDI
₪31K
2.7% of total
Data
₪10K
0.9% of total
Group / Overhead
₪542K
47.5% of total
Misc
₪120K
10.5% of total
Total Budget 2026
₪1.14M
All products & overhead
Budget by Product
Budget by Quarter (NIS)
Monthly Budget Cashflow — NIS (Stacked by Product)
Quarterly Focus
Q1 — Jan–Mar
₪451,750
New Website · Messaging Refresh · Asset Updates · Measurement Setup
→ Sales readiness & faster early-stage deals
Q2 — Apr–Jun
₪202,950
Demand Generation · Brand Awareness Campaigns
→ Pipeline creation to support Q3 closes
Q3 — Jul–Sep
₪252,050
Optimization · Sales Enablement · LinkedIn Campaigns
→ Higher win rate & deal velocity
Q4 — Oct–Dec
₪233,950
Pipeline Acceleration · ROI Focus · Year-End Campaigns
→ Maximize closes & hit annual targets
Marketing Timeline — FY 2026

Major campaigns and initiatives. Bars = duration. In Edit Mode: set start/end months per task, edit names, × to delete, + to add.

Task
Q1
Q2
Q3
Q4
Task
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
⠿Foundation & Brand
⠿ Website Redesign
S:E:
⠿ Messaging Refresh
S:E:
⠿ Brand Book
S:E:
⠿SUPPLIERS Portal
⠿ Sales Asset Updates
S:E:
⠿Meteor
⠿ One Pager
S:E:
⠿ LinkedIn SDR
S:E:
⠿AWARNESS & Content
⠿ Ongoing SEO
S:E:
⠿ Testimonials & Case Studies
S:E:
⠿ LinkedIn Organic
S:E:
Foundation & BrandSUPPLIERS PortalMeteorAWARNESS & Content
Budget Breakdown — NIS
Vendor Portal
ItemNotesJanFebMarAprMayJunJulAugSepOctNovDecTotal
PR Always-on 450045004500450045004500450045004500450045004500 54,000
Google SEO Agency 250025002500250025002500250025002500250025002500 30,000
Media Agency Retainer 250025002500250025002500250025002500250025002500 30,000
LinkedIn Campaigns Feb/May/Jul/Oct 0160000016000016000001600000 64,000
Events Feb 0150000000000000 15,000
Video Feb + Aug 035000000035000000 7,000
Total9,50044,0009,5009,50025,5009,50025,50013,0009,50025,5009,5009,500200,000
Meteor
ItemNotesJanFebMarAprMayJunJulAugSepOctNovDecTotal
Total25,5009,50035,5009,5009,5009,50024,50025,50025,50014,50024,50025,500239,000
EDI
ItemNotesAnnual
Google SEM Always-on 24000
Video Production Jan + Jun 7100
Total31,100
Data
ItemNotesAnnual
Video Production Jan + Jun 10000
Total10,000
Group / Overhead
ItemNotesQ1Q2Q3Q4Total
Website Design & Dev 150000000 150,000
Brand Brand Book 30000000 30,000
Domain & Hosting Hybrid Digital 4750000 4,750
Web Maintenance Hybrid Digital 4350435043504350 17,400
Newsletter Activtrail 4000000 4,000
Accessibility Annual 1800000 1,800
Complianz Annual 200000 200
Content (Nati) ₪1,500/mo 4500450045004500 18,000
Graphic Designer From Q2 0450045004500 13,500
AI Software ₪200/mo 600600600600 2,400
Ran Timor ₪25,000/mo 75000750007500075000 300,000
Total275,20088,95088,95088,950542,050
Misc
Grand Total by Product
ProductQ1Q2Q3Q4Annual Total
Vendor Portal63,00044,50048,00044,500200,000
Meteor70,50028,50075,50064,500239,000
EDI9,5006,0009,6006,00031,100
Data5,0005,0000010,000
Group / Overhead273,75088,95088,95088,950542,050
Misc30,00030,00030,00030,000120,000
TOTAL451,750202,950252,050233,9501,142,150
Marketing Strategy 2026

Positioning & Messaging

Refresh core messaging to reflect Supplier Portal evolution and AI-driven automation. Ensure consistent adoption across website, sales materials, and campaigns.

Messaging WorkshopsWebsite RedesignSales Assets

Demand Generation

Always-on performance campaigns targeting high-intent keywords and relevant decision-makers. LinkedIn quarterly. Dedicated landing pages with demo/pilot CTAs.

LinkedIn AdsGoogle SearchMetaLanding Pages

Brand Awareness & Digital Presence

Problem-driven content — guides on supplier onboarding, procurement efficiency, workflow automation. Webinars, customer stories, SEO.

PR PlacementsBlog PostsSEOWebinars

Sales Enablement & GTM Support

Concrete assets for each stage of the sales cycle: discovery frameworks, demo scripts, use-case slides, ROI examples. Coordinated product launches.

Sales DecksCase StudiesDemo EnvironmentsCRM

Measurement & Optimization

Track qualified leads, pipeline created, conversion rates, and sales influence. Monthly reviews — scale what generates pipeline, stop what doesn't.

CRM DashboardsGoogle AnalyticsCampaign Reports
Media Plan — Annual Targets
Vendor Portal
PlatformBudget $CPL $LeadsClosed
LinkedIn13,000300431
Meta3,000152001
Google Ads10,000502001
Total26,000—4705
Meteor
PlatformBudget $CPL $LeadsClosed
LinkedIn60,00012063063
Meta9,0001093719
Google Ads15,0005030045
Other28,0002501126
Total112,000—2,000132
Sales Objectives 2026 — Vendor Portal
1

Defense & Government-Affiliated 3–5 deals

Primary segment. Large supplier ecosystems, strong compliance needs, high retention potential. Q1: 1 deal · Q2: 1 deal · Q4: 1 deal.

2

Universities & Research Institutions 2–3 deals

Secondary segment. Budget-sensitive, committee-based decision-making, public procurement. Q2: 1 deal · Q4: 1 deal.

3

Government & Public Sector 1–2 deals

Through tenders and structured procurement processes.

4

Construction & Infrastructure 1–2 pilots

Validate product-market fit. Fragmented ecosystems, compliance tracking needs.

5

Invoice Gate — High-Tech & Startups 40–50 deals

Fast-cycle deals. Lean portal version, low-touch onboarding. Q3: 15 · Q4: 35.

AI

AI-Oriented Invoice Gate Ongoing

Simplified portal with AI-driven self-onboarding. Lean implementation, core functionality only.

Quarterly Breakdown
ObjectiveQ1Q2Q3Q4Annual Target
Defense & Government11—13–5
Universities & Research—1—12–3
Other Segments11114+
Invoice Gate (High-Tech)——153540–50
Strategic Sales Goals
A

Drive Predictable Revenue Growth

Build consistent, high-quality pipeline and convert to closed deals for sustainable growth.

B

Increase Win Rate & Deal Velocity

Improve qualification, deal management, and sales execution to close more deals faster.

C

Establish Strong Customer Adoption

Ensure new customers successfully adopt the Supplier Portal, enabling renewals and upsell.

D

Build Reference Customers & Market Credibility

Secure strategic customers that serve as references and proof points for future sales.

E

Create a Repeatable & Scalable Sales Motion

Standardize processes, messaging, and tools to support consistent performance and scale.

Task Status — FY 2026

Status is auto-calculated from task dates. Click any Last Update cell to add a note.

Pending
0
click to filter
Not Started
2
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In Progress
7
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In Review
0
click to filter
Done
0
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Blocked
0
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Filter:
Status
Task
Last Update
Owner
Start
End
Foundation & Brand 3 tasks
In Progress
Website Redesign
Design phase complete, dev in progress
Hybrid Digital
Jan
Sep
In Progress
Messaging Refresh
Ran&Zohar
Jun
Sep
Not Started
Brand Book
Ran
Sep
Oct
SUPPLIERS Portal 1 task
In Progress
Sales Asset Updates
Ran
Jun
Dec
Meteor 2 tasks
In Progress
One Pager
Brif sent to Miri
Ran
Jun
Jul
In Progress
LinkedIn SDR
WEBEE
May
Dec
AWARNESS & Content 3 tasks
In Progress
Ongoing SEO
ADACTIVE
Jan
Dec
Not Started
Testimonials & Case Studies
Ran&Idan
Jul
Dec
In Progress
LinkedIn Organic
Ran
Jan
Dec
Last updated: May 2026

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